Zim fashion designer nominated for top award

HARARE - Pamela Samasuwo-Nyawiri, a Zimbabwean fashion accessory designer based in the United Kingdom, has been nominated for the prestigious Vogue and Muuse Talents Young Vision Accessories Award.

The former journalist, who is among 180 selected from a pool of 10 000 applicants, is being considered for ‘The Best Emerging International Fashion Accessories Designer’.

The award recognises the most influential emerging designers in fashion today and celebrates the reputation and development of fashion worldwide.

Samasuwo-Nyawiri, the first African to ever go through the nomination process for this award, is determined to elevate the status of the African Fashion Industry.

The Zimbabwe-born designer is keen to see Africa and Zimbabwe, in particular, being taken seriously as credible and serious players in the global fashion industry.

The innovative designer, who is the creative director of Vanhu Vamwe Fashion Accessory Designers, says she is inspired by the African way of life, and was interested in working with different materials.

“People often question why I don’t use African print in my designs. I think Africa can be represented in so many beautiful ways, using different materials. Africa is not about the print, it is how you story-tell as a designer,’’ said Samasuwo-Nyawiri.

The holder of a fashion accessory design degree from Nottingham Trent University is hopeful that she will make it into the top 50 finalists that will be voted for by members of the public on the vogue.muuse.com website.

Out of the chosen 50 finalists, the Vogue senior fashion editor and Vogue talents editors will settle for the final winner.

A further 10 finalists will also be entered in a final round of voting to find the people’s choice winner, and this will take place on Vogue.it from February 26 to March 5.

Nominations for this award are made by key opinion formers within the fashion industry that seeks to recognise an individual who embodies the spirit of “fashion forward” and is an international ambassador.

One of the most well-known and outspoken fashion designers Stella McCartney received a similar award by Vogue in 2000.

 

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