Stop cashing in on Mandela brand

EDITOR — I have noticed with great distress the crocodile tears many were shedding at the burial of the late Nelson Mandela. While it is customary to be sombre at such occasions, others are busy coming up with smart ways of cashing in on the late icon’s legacy.

I have heard of Mandela walks that need funding, Mandela bank cards and charities of all sorts.

I am curious to know if this is out of true love and respect for the late icon.

If truth be told, the multitude of these charities are just opportunistic and calculated to siphon as much money as can be made from selling the man’s legacy.

One simply needs to appear sincere and craft a supposedly non-profit-making venture. The rest is history.

Be careful not to capitalise on someone else’ sorrows. I understand that he was an international icon but that does not mean he should be commodified.

In Shona we say wafa wanaka to mean the ills and downsides of a dead person should be overlooked.

D. Muwoni

Post a comment

Readers are kindly requested to refrain from using abusive, vulgar, racist, tribalistic, sexist, discriminatory and hurtful language when posting their comments on the Daily News website.
Those who transgress this civilised etiquette will be barred from contributing to our online discussions.
- Editor

Your email address will not be shared.