Polarised media unsustainable

HARARE - When presidents or rulers quote the Bible for whatever reason it will make news for real?

Some of the headlines we have seen screamed “Mr so and so goes biblical”.

Some commentators did devote acres of space reacting to such headlines.

They were obviously making a point that it seems as if there are some people who should quote the Bible and there are others who should not.

We all look to the Creator whether we are strong or weak. We all have our weak points.

It is the same Bible that says in Ecclesiastes 3 v 1 “For everything there is an appointed time, even a time for every affair under the heavens.... a time to heal......a time to build”.

Sometimes making assumptions about how an individual will behave can go awfully awry.

What is happening on the information and media front has shocked everyone from laymen who rely on stock knowledge to learned media and political analysts.

When Professor Jonathan Moyo was appointed the new Information minister the feeling was that it was the beginning of the end for the media or if one was in Nicaragua it could have been described as another Sandinista revolution.

The call to end all forms of polarisation is a victory for all progressive Zimbabweans in a nation hungry for normalcy and relevance.

Information as soft propaganda can uplift or drown a nation by derailing progress especially when it turns out to be entirely pessimistic.

The right to relevant and unbiased information is as good as the right to life or clean water.

Media polarisation creates two nations in one state.

It is time for citizens to demonstrate their allegiance to the country and not political groupings regardless of whether certain parties come closer to resemble such characteristics or claim to do so.

Media polarisation results in the narrow interpretation of events which turns out to be less helpful to the country at large while satisfying unbridled political ambitions of the elites.

Important issues are swept aside at the expense of cheap and mischievous propaganda.

A polarised media is by and large a string of fictitious activities whose participants found false joy and satisfaction while being unconscious of the disservice to the country.

It is the media that created the seemingly deep divisions among the people and promoted a senseless binary mentality of you are either this or that, you belong to this or to that or the American slogan “if you are not with us you are against us”.

Only media literate people could see beyond this pervasive binary mentality as those who believed in the media used the polarity as the basis for discrimination and labelling others in very detrimental ways.

As the agenda setters and the windows to the world, the media is guilty of dividing societies and spreading the spirit of hatred and desperation.

People make sense of the world beyond their reach through the media and when the media is polarised that will be reflected in society.

After the elections we have witnessed the media going back to the basics by articulating issues that concern the people from across the ownership divide although some are still in denial.

If we are working to promote the good for Zimbabwe in our different stables then everything will go well, what could possibly go wrong?

If every story is written from a Zimbabwean perspective from whatever slant then polarity will be a thing of the past.

If we call for a stakeholder meeting at training institutions are we going to see journalists from all media houses?

Or we will have to contend with enquiries like who else have you invited so that the decision to attend or not will be made.

Journalists must never behave like activists and lose focus.

Let’s restore pride in the noble profession by moving beyond false binaries.

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