Mbada shines at UNWTO

HARARE - Diamond miner Mbada Diamonds has contributed over $2,5 million towards the successful hosting of the ongoing United Nations World Tourism Organisation (UNWTO) general assembly in Victoria Falls.

The mining giant — which sponsored the live broadcast of the official opening of the tourism event on Sunday — is a diamond sponsor at the general assembly, which is being co-hosted by Zimbabwe and Zambia.

“Mbada decided to extend their corporate social responsibility activities from just focusing on health, sport and education issues to tourism as well.

“So when the Tourism ministry approached the corporate sector seeking sponsors they quickly chipped in,” said a senior Tourism ministry official who cannot be named as he is not allowed to comment to the press.

Mbada Diamonds funded printing of the UNWTO campaign material, donated branded vehicles, sponsored the official opening dinner as well as travelling expenses of tourism stakeholders.

Other companies that contributed immensely towards the general assembly include mobile giant Econet Wireless Zimbabwe, Telecel Zimbabwe, NetOne, TelOne, Liquid Telecoms Zimbabwe and Kanondo Safaris among others. 

Mbada Diamonds sponsored the event to help market Zimbabwe as a preferred tourism destination.

“Mbada realised that the successful hosting of the event will bring positive development to our country’s tourism sector,” the official said.

“This is because the UNWTO represents public sector tourism bodies, from most countries in the world and the publication of its data makes possible comparisons of the flow and growth of tourism on a global scale.”

The general assembly has attracted 155 member States from around the world and over 400 affiliate members from the private sector.

Over 2 000 officials and non-official delegates are attending the prestigious gathering, where government officials, tourism experts, corporate bodies, associations, conservationists, financiers, journalists and many other interest groups and individuals will converge.

The organisers have been going out of their way to make delegates from all over the world feel welcome.

Borders are open between Zimbabwe and Zambia countries to allow delegates to freely commute between venues and hotels in both countries.


Comments (4)

Kudos to Mbada, they appear to be everywhere, good for their CSR..but somebody tell me how do they measure ref community relations..I mean are they doing the same for the community in which they operate???

gutter poet - 27 August 2013

Pity they are not paying their local creditors.

thefuture - 28 August 2013

You seem to be praising mbada for donating towards this stupid event. I have question for you mr journalist, have you been to marange were they are looting diamonds. These guys have not even drawn electricity lines, they are using generators for production. Why not use zesa and let everyone in that area benefit. Its clear they are here temporarily to loot and go. They haven't constructed any roads, guys the dust road from marange clinic to their mines is in a mess, why are they not using that money to develop the road network so that everyone can benefit.

Freedom - 30 August 2013

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