DeMbare, Bosso laud Adidas deal

HARARE - A new era in Zimbabwean football was ushered last night when German sportswear giant, Adidas, unveiled a kit sponsorship deal for local powerhouses Dynamos and Highlanders.

DeMbare and Bosso will now wear official adidas specifically designed kits to match their traditional colours for the 2013 and 2014 seasons.

The two teams’ official sponsor, BancABC, brokered the endorsement deal with the 89-year-old brand.

Speaking at the function last night, Adidas South Africa sports marketing team manager, Adrian De Souza said: “The company is excited to partner with such strong Zimbabwean football brands with passionate bases.

“The move is part of Adidas’ strategy to spread the brand across the African continent and to ensure that the best players always have the best possible kit to optimise their performance.

“This is the first time Adidas has specifically designed jerseys for Zimbabwean clubs and entered into long-term sponsorship agreements.”

Both clubs were delighted with the devolvement.

Dynamos chairperson Kenny Mubaiwa said: “We hope this partnership will help Dynamos to grow as a brand and as an institution. This is just the beginning of big things to come.”

Highlanders chairperson, Peter Dube said: “This sponsorship has made Highlanders a part of history and partnering with Adidas will allow us to be among the best in world football.”

BancABC managing director Hashmon Matemera said: “The new partnership with Adidas will contribute greatly to the continued efforts of Dynamos and Highlanders to perform at the highest level.

“BancABc has committed to investing in football sponsorships by supporting clubs and the Sup8r Tournament as a way of connecting with our communities.”

Supporters of both clubs will now be able to purchase replica jerseys of their choice through the various BancABC outlets throughout the country.

The replicas will also be available for purchase at selected matches during the course of the season.

The function was attended by various football stakeholders. Deputy sports minister Lazarus Dokora was the guest of honour.

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