Epson targets Zim market

HARARE - Japanese electronics giant Epson says it will supply products worth $1 million to Zimbabwe through agents, as part of efforts to expand its footprint in the country.

Hennie Crous, Epson’s senior corporate account manager for the Africa region, told businessdaily that the group could increase supply depending on market response.

“Epson is a global brand, but we believe it is vital to have local businesses in each country representing us, which is why we have chosen to grow our presence in the Southern African Development Community (Sadc) through a network of local established and experienced technology distributors,” said Crous.

“After having evaluated a number of distributors in Zimbabwe, we were most impressed with Mecer IT Distribution and Solid Visions Technology, and we are very pleased to partner with them and welcome them to the Epson distributor family,” he added.

Epson will provide a product line ranging from printers, scanners, LCD projectors and other micro-devices for enterprises and homes.

The group will also supply relevant consumables and Three Dot has been appointed the official servicing and maintenance agent.

Mecer has been a leading distributor of information technology and associated products in Zimbabwe for 17 years, during which time it has established firm relationships in the local market, according to Max Gwangwadza, the company’s managing director.

“Adding Epson products to our portfolio will give Mecer IT Distribution a competitive edge in the Zimbabwean market,” he said.

“We will be able to give our resellers access to a brand that is globally recognised for its innovation and superior quality, and we look forward to building Epson to be the printer and projector brand of choice in Zimbabwe in the coming years.”

On the other hand, Solid Visions Technology plans to develop a distribution centre that will facilitate its plans to expand beyond Zimbabwe’s borders in the coming years.

“We see our relationship with Epson as a major foundation for our growth going forward,” said the company’s business development officer Simbarashe Kushata.

“We distribute superior technology brands in Zimbabwe, and it is our goal to become a one-stop-shop for all resellers and retailers in the country who are seeking outstanding service, excellent product support and the world’s most advanced and innovative products.

“We are confident that Epson’s range of products will help us solidify this reputation.”

Mecer and Solid Visions Technology will also join Epson’s Channel Partner Programme, which currently has over 250 partners throughout Southern Africa.

The programme was refocused in 2010, introducing a number of new benefits that saw all Epson channel partners receiving standardised benefits, rebates and trading terms, and providing equal opportunities for both large and small partners to succeed.

“We’re very excited to have these two outstanding companies come on board as new Epson distributors.
“With their extensive experience and in-depth knowledge of the local business environment, we look forward to seeing them become strong distributors of our products to the extensive reseller network in Zimbabwe,” Crous said. - Kudzai Chawafambira

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