Zim rappers create waves

HARARE - Talented young rappers Tehn Diamond and Junior Brown’s just-released video for the single track Happy has taken Zimbabwe by storm.

Within a week of its release, the video has attracted over 4000 views prompting Tehn Diamond whose real name is Tendai Nguni to try the video’s chances on the international platform.

“It was released on New Year’s Eve and was produced by Nafuna Studios under the direction of producer Encore”, said Tehn Diamond who in 2011 won a National Arts Merit Award (Nama) for his video for the song Grown Up Kid.

“It is definitely going to be on TV, maybe in two weeks’ time. We wanted it to be online first so that it reaches out to a wider viewership so as to generate many views,” he said.

The promising rapper aims to ensure the video attracts the attention of regional television channels.

“Established channels like MTV go online to assess if a song is being viewed. That will determine if it is worth being played. Right now I am happy that we are getting many viewers and people are being very supportive.

“The response has been positive. Zimbabweans outside the country and those here have been telling us they love the song. I am grateful for all this.

“We are in talks with the regional channels so that it can be viewed on the regional platform,” he added.

Multichoice Zimbabwe’s public relations manager Elizabeth Dziva recently told the Daily News that Zimbabwean artistes’ failure to make it on DStv was basically due to inability to produce high quality videos to match international standards.

“There is a Zimbabwean slot on DStv but there are no works being submitted. The other problem is on the quality of the products; they have to be of international standards. There is actually a gap and we need Zimbabwean works,” she said.

Stunner’s Sele Mama, shot while he was on tour of the United Kingdom, has made waves on MTV Base, giving him much-needed international exposure.

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