Samsung unveils Galaxy Note II

HARARE - Electronics giant Samsung has unveiled Galaxy Note II and Galaxy Camera in Cape Town, South Africa, as part of its “world tour”.

The Galaxy Note II is the successor to the Galaxy Note.
The device features a 5,5” (140,9mm) HD Super Amoled screen, a capability called “Air View” allowing users to hover with the stylus pen, dubbed the S Pen, over an email, an S Planner and image gallery.

The phone is also powered by Android 4,1 Jelly Bean with a 1,6GHz Quad-Core processor.

 “Last year we launched the Galaxy Note, which opened a new category of smart mobile devices.

“This year, again, I am proud to announce the Galaxy Note II, which will encourage users to ‘unleash’ their inner creativity,” said George Ferreira, vice president and chief operating officer of Samsung Electronics Africa.

“With a perfect viewing experience and unique and differentiated features, users can discover information and capture their ideas faster, express thoughts freely and manage tasks more efficiently.

For anyone who wants to be creative, expressive and unique, the Samsung Galaxy Note II will be the ideal device, allowing users to live a life extraordinary.”

The Samsung Galaxy Note II also comes with NFC (Near Field Communication), the fast-growing short-range communication technology that enables a variety of features and services ranging from contact less payments and data exchange to user-customised “smart tags”.

Since the first introduction of the Galaxy Note category, Samsung has continued to enhance and expand the Galaxy Note product experiences.

This year Samsung introduced “Premium Suite”, a software upgrade which provided enhanced user experiences.

The Galaxy Camera features include a 21x super-long zoom, a 16M BSI CMOS sensor and “Smart Pro” mode, 3G/4G and Wi-Fi connectivity, full Internet browsing support and access to hundreds of thousands of apps on Google Play and Samsung Apps.

The camera also runs the latest Android 4,1 Jelly Bean operating system.

Meanwhile, as testament to the brand’s strong global and local presence, coupled with its innovative products and solutions that are changing the consumer electronics industry, Samsung has climbed the ranks in Interbrand’s Best Global Brands Report for 2012, ranking 9th — among the Top 10 brands for the first time in its history.

Ferreira said the market growth witnessed by Samsung over the past year is underpinned by the company’s ability to constantly reinvent its product offerings and ability to innovate and adapt to the changing needs of the global and African market.

“Being recognised as one of the Top 10 Best Global Brands is evidence of our success,” he said.

Hailed as one of the biggest successes of 2012, marked by an impressive 40 percent rise in brand value, substantially higher than the industry average of 16 percent, Samsung have steadily climbed the Interbrand Best Global Brand ranking since 2002, jumping eight places from 17 in 2011 to nine in 2012.

The Interbrand brand index method of analysis takes into account the ways in which a brand reaches out to and benefits its organisation.

This includes the attracting and retaining of talent to deliver on what their customer expect from a brand.

The three key pillars to this assessment include the financial performance of the branded products or services, the role of brand in the purchase decision process for consumers, and the strength of the brand in the market.

Brands that are selected are therefore strong innovative brands that have responded well to not only the needs of their people and their business, but importantly to the needs of the consumers and the larger world.

“We have expanded our presence on the continent from 15 to 42 countries and we are working hard to build products and programmes for Africa’s unique needs, resources and conditions which to our mind have truly set the brand apart from our competitors.

“Our focus is one of community and commercial benefit, building both — with equally significant importance,” adds Ferreira.

“Our Built for Africa products are premium products that really speak to the understanding that Samsung have around the challenges our African consumers face — from limited resources, electricity and water for example, to needing true innovation that works with the geographical landscape.”

Samsung aspires to create new technologies and innovative products that inspire the world, while delivering new value to enhance the lives of customers, partners and employees.

The company continues to fulfil its corporate philosophy as well as its vision — “Inspire the World, Create the Future” —  through their inspirational branding projects and commitment to bringing “new and meaningful innovations” to the global and local marketplace.

“Samsung have and will continue to focus on successfully building products for the needs of Africans, from a business to business, business to government and business to consumer perspective.

“We are exceptionally proud of this recognition, which reinforces our brand strategy of mapping global brand equity to local outreach — demonstrating that Samsung are not only global players, but certainly highly-rated and respected Africa investors,” said Ferreira. - Business Writer


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