HARARE - More than 137 local and international companies are expected to battle it out today for the Marketers Association of Zimbabwe (Maz) 2012 edition of the SuperBrand awards.

The competition, which was mooted in 2010 when the country’s marketers agreed to institute the concept in Zimbabwe in the hope of creating competition and improve the value of products and services on the market, has grown big.

Gillian Rusike, Maz secretary general, said the selectors for the top brand were looking at the brand’s approach to the market, and it equity and value in the market.

“The adjudication team met recently to confirm the results following the completion of the research. I want to assure the market that this year’s edition is full of many surprises,” he said.

Last year’s awards saw Econet taking top position for the second time in two years.

“This year we announced 37 sectoral categories that cut across various sectors of the economy from which the brands will be drawn.

These include information and communication technologies, telecommunications, pharmaceuticals, industrial manufacturing, human resources, consultancy and print media, among others,” he said. - Staff writer